Where does Fool’s Gold and other independent record labels fit in?
When we started, we wanted to carve our own path. We didn’t say let’s find an artist that will make us a million dollars or let’s listen to the radio right now and copy that. Our attitude was let’s put our friends’ music – let’s put out what we had a personal connection to and bring it to the world at large. Like Kid Kudi’s Day ‘N’ Night, when something is that successful, it’s a bonus. Its not written into the business plan but the idea isn’t to operate as your typical record label but as a cool project and a cool brand – finding a way to make money through that role. Where do you see the industry going? You have artists that are generic, no edges and easily consumed as possible – with a short term shelf life, and on the opposing end there are artists that people follow that genuinely love what they do. The larger industry looks towards independent labels like us for artists. They can’t do it at their scale anymore. What advice would you give up-and-coming DJs? Find your identity – lo
