Where do you think the future of advertising is going – will print ads be replaced by online?
GF: No, I think there will just become more and more opportunities for designers to work in advertising with the increase in digital. And I think the printed page will always be around – people like reading books, and I don’t know if they like reading 400 pages on a computer. It’s not the same experience. So I think it can all exist together, it’s not one thing at the expense of another. We also spoke to David Anderson and Ian Brassett, two of M&C Saatchi’s creatives… CAP: How did you get your jobs here? David Anderson: We’ve both worked here for 18 months. After Graham Fink gave us a four-month placement together, we were hired last Christmas. We graduated in graphic design from Reading in 2001 and we both wanted to work in advertising. We tried to get a job separately but everyone told us it was too hard and it would take ages. Ian Brassett: And they were right! DA: So then we got a joint portfolio together. We kept going round, and then Graham gave us our first placement. In between
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