Where do the Luxury Home Tour marketing dollars come from and how are they allocated?
We raise revenue in each market through builder fees, various levels of supplier sponsorship, and ticket sales. We turn around and invest a significant amount of that money to ensure that qualified buyers walk through your door. We invest those dollars in radio, television and internet advertising, signage, public relations and direct marketing initiatives. Specifically, we do a direct mail campaign to appropriate high income households. Our history proves that this method brings the qualified consumer to you.
