Where Do Sales Leads Come from?
According to researchers at RainToday.com, the top four methods that professionals use for finding sales leads are: Client/Partner referral General referrals Cold call/telephone prospecting Conferences, events, and trade shows In their extensive benchmarking report, The Future of Lead Generation, RainToday authors asked 700 professional service firm leaders about their lead generation activities, including what works, what doesn’t, and what they are planning to do in the future. At no cost, you can download an Executive Summary excerpt from the report, which includes six lead generation insights for 2007. Follow this link to RainToday.com to receive your complimentary excerpt of the report. Don’t Try This at Your Client’s Office Harvard University researchers opened a potential can of worms for managers when they concluded that a nap after lunch may reduce the risk of heart attack. The research report, which was published in the Archives of Internal Medicine, studied 23,000 Greek men a
