Where do my products fit into the foodservice market?
If your products are selling successfully in the retail market, you already have a product people want. Since you know your product line best, we welcome your input on product features and benefits. This helps us to position your products with the appropriate foodservice segments. For instance, an all-natural, organic product might show the quickest initial acceptance in the college/university setting, where many customers are looking for foods that meet their pro-active health life style. However, a new sauce might do better with independent restaurants that are looking to stand out from the other plain restaurants in their area.