Where do museum stores and Handmade Expressions lie in the value chain?
Handmade Expressions works directly with many artisan groups in India. We provide them with design and business help so they can create products through their traditional arts. With our help, they make products that appeal to a North American market. By working directly with them, we can also modify any of our products to suit your needs. In other words, we can create products with custom dimensions and custom designs for your museum store. Handmade Expressions can sell these products to museum stores. Museums would then make the Fair Trade products available to their customers. This way, museums help connect artisans to the American market. In the whole process, more money trickles back to the producers thanks to the Fair Trade standards. Is Fair Trade really appealing to museum customers? According to the Fair Trade Federation, 71.4% of US consumers have heard the term Fair Trade and more and more people are considering themselves conscious consumers. Conscious customers tend to be e
