Where do I start filling the gaps our business has in its knowledge of competitors and customers and markets?
This can seem overwhelming especially in an environment that’s changing as fast as China is. For a start, some people’s teams change more quickly than the competition does. Making sure that you have continuity of flow of the strategic information for the business is important and yet very hard to achieve. The first thing you need is a Research Plan. Most companies look at things in this order: Planning, Collection, Processing, Analysis, Dissemination.
