Where do I find a mailing list for rent & how much do they cost?
Lists are available through list management companies, list brokers or sometimes directly from the list owner. The cost of the list depends on the source and value to the mailer/market. List data cards show some complied lists at $45 per thousand names and some highly targeted direct response lists as high as $200 per thousand names. And there are additional costs per thousand added if you are drilling into the list further.
