Where do breakfast cereals fit into that kind of ritual?
We need to constantly remind consumers that the ten minutes it takes to pour a bowl of cereal, get your milk and sit down and eat it is a lot less than driving somewhere and ordering an 800-calorie breakfast. Breakfast cereal is really a great way to start your day and start it at home. You once said that great marketers market to everyone. How is that possible? What I see in a lot of cases is that brands are only marketing to 60 percent of the population because they literally are not communicating with Hispanics or African Americans. That’s what I was referring to. Sometimes I’m sitting in one of our industry meetings and it stuns me how marketers are still thinking of parts of our population as being very small. In fact, if you’re marketing to ten-year-olds today, you can pretty well guarantee that more than 40 percent of them are not in the general market. That’s pretty astounding. These are sizable parts of the population that we’re passionate about at General Mills because they’v
