Where did wbal rank in the quarterly Arbitron ratings?
What a difference Howard Stern makes. Or more accurately, what a difference Howard Stern makes by not being on the local airwaves. The morning shock jock’s departure for satellite radio in January had a devastating impact on WJFK (106.7 FM), the local station that had carried his program, according to quarterly audience ratings compiled by Arbitron that were released yesterday. Audiences deserted not only Stern’s replacements in the morning, the Junkies, but also other programs that followed, including the stalwart afternoon team of Don Geronimo and Mike O’Meara. Sunup to sundown, WJFK lost roughly half its market share; it tumbled from an average of 3 percent of all local listeners to 1.6 percent during the ratings period, which covered January through March. Sources: www.animaux.net/stern/wash_dc.
About WBAL Radio WBAL Radio (1090 AM) is Maryland’s dominant and most powerful radio station. Since 1925, generations of Marylanders have turned to WBAL Radio for news, weather, thought-provoking discussions and sports. As Maryland’s only 50,000-watt AM station, WBAL’s signal travels substantially further than any other station in the state and beyond. The station’s news/talk format is both a source of information and entertainment. WBAL Radio also employs the largest news staff of any radio station in the state, providing in-depth reports on local and regional issues. WBAL Radio is also the flagship radio station for Baltimore Ravens football. According to the Arbitron ratings service, WBAL Radio is consistently one of Maryland’s most listened-to radio stations. WBAL Radio is owned by the Hearst Corporation and is managed by Hearst-Argyle Television, Inc. HTV owns and/or manages a large group of television stations and several radio stations, in geographically diverse U.S. markets. He
