Where Did the Name QUOIN Come From?
Inevitably, the questions arise: “Where did the name ‘QUOIN’ come from? What exactly is a QUOIN?” “When we did this merger we had contractors in Dallas, Fort Worth and East Texas,” said Roussell. “Normally, the chapters are described geographically in AGC. But we thought it was unfair to call it the North Texas chapter because then you think only of Dallas and Fort Worth. We couldn’t call it Northeast Texas because then you think of Texarkana and Mt. Pleasant and that area. We certainly didn’t want to say North and East Texas because that just doesn’t roll off the tongue the right way. “We hired a professional PR firm to come up with a name. As the PR guy was getting ready to meet with the new combined chapter board, I told him, ‘They are not going to go for any off-the-wall names. You better be thinking of terms like Council, Associated, Master Builder, Constructors, words like that.’ He had shown me a bunch of the other ideas and I told him they’d never go for those. “So we have this
