Where did the name iobi come from?
A2. The name iobi was chosen after careful consideration of the image that we want to convey for this service – simple, friendly, easy to use. In consumer focus groups, we’ve found that this type of ‘coined’ name has great appeal. While consumers and business customers recognize that it represents a technology product, they like the fact that the name suggests a user-friendly service – one that truly will simplify their lives, rather than add more complex technology to it.
