Where did the idea of doing a Metal Gear pack for LittleBigPlanet come from?
Kareem Ettouney: When we released LittleBigPlanet it was with several themes inspired by different cultures of the world, and different pop cultures. One of the things that we realised when we did LittleBigPlanet was that it’s really a platform for celebrating all these, and a huge part of pop culture is games. One of the first things once the first seed of our universe was out there was to start collaborating with other very exciting IPs that wanted to put some of their DNA inside that world. We were very excited to know that there were so many other games companies and movie IPs that wanted to be involved. The creative challenge on that is how to maintain the brand and respect the collaborator as well – everybody has their own feel and look that needs to be maintained. The beauty of LittleBigPlanet is that it encapsulates all that. The vocabulary of the game ranges from 3D objects to costumes, backgrounds and stickers – we’ve got a big family of visuals that we can use. The whole ide
