Where did the idea for “Product Dissections”come from and why use toothpaste as the product?
The idea has been rattling around for a while now, stemming from interests in taxonomy and facade and consumer culture. Toothpaste lent itself to be a perfect starting point, because the extremity of its marketing these days has gone into bizarre realms of colors and flavors to attract the new consumer with the bright and shiny and the new and improved. The tubes are also quite anatomical.
