Where did the idea for Nolan Ryans Beef come from?
From Nolan Ryan, baseball legend and rancher. Even during his baseball career, Nolan was an active member of several beef industry organizations. He and several like-minded ranchers decided something had to be done about the consistency of beef. They partnered with some of the leading meat experts who understand the science of beef quality and tenderness to develop the program. Nolan Ryan’s Guaranteed Tender is an operation of Beefmaster Cattlemen, LP which is owned and operated by cattlemen.