Where did the idea for Leaflets come from?
The initial idea for Leaflets occurred about an hour an 20 minutes into Steve Jobs keynote at Apple’s 2007 Worldwide Developers Conference, the first Garrett and Brian ever attended. Almost immediately after Steve announced that Safari would be a development platform for the iPhone, Brian thought back to first ever Mobile 2.0 conference where many of the speakers discussed some of the “obstacles facing the next evolution of Mobile. When we saw Safari in action on the iPhone we knew that it solved many of the problems with the mobile web, the first device I would consider to be Mobile 2.0. We knew we had to be a part of this incredible new platform and it was the beginning of something… exactly what we didn’t know.