Where did the idea for a new brand/logo come from?
The seed was planted last summer when during a major strategic planning process City leaders determined that we needed to do a better job of “putting Clarksville on the map.” We have many assets that would be attractive to new businesses and to tourists, but we simply weren’t doing enough to spread the word about what our city has to offer. Who decided on the new brand/logo that’s been selected? The City Council appointed a communications committee made up of Council members, citizens and administrative staff to drive the process of developing a new brand/logo for Clarksville. The Committee solicited bids from marketing firms and chose MMA Creative – which has extensive experience in helping urban and rural communities brand themselves – to assist them in developing the new look. At the Committee’s direction, representatives from MMA Creative interviewed a number of community leaders and the City created a Web site devoted to collecting ideas from citizens who wanted to participate. Mo
