Where did Maui Jim come from?
In the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun’s severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colours of the island scenery and of course still be aesthetically appealing! Since no other sunglasses on the market could meet this specialized need, the company developed their own and the Maui Jim range was launched! Maui Jim then established a polarised range that abolishes glare, as well as protecting from 99.9% of the harmful ultra violet rays. Maui Jim is now known as a luxury American brand that’s the fastest growing polarised sunglasses creator in the world! Due to where they originated, it’s no surprise that the majority of Maui Jim frames feature an oceanic Hawaiian theme. The collection from Maui Jim also contains frames that encompass a more contemporary, edgy, sporty
