Where did Heather and Kerry come up with the No Biggie concept?
Heather and Kerry wished to relay more of an attitude than simply a story and knew they needed to create a special language for the “bunch” to share. Their goal was to give kids a ready response when challenged with negative questions or comments about their food allergies. They needed a catch phrase. Once they realized they were saying “No biggie!” to Heather’s kids with food allergies daily, they realized it was meant to be and the rest just fell into place.
