Where can I watch the hilarious new roller babies ad for Evian water?”
The Evian babies are back and we can’t get enough of this genius ad campaign featuring rollerskating babies dancing to hip hop. The 60-second clip has broken on YouTube in six countries, including the UK, today and we can’t stop playing it. It features 96 babies busting some old skool hip hop grooves to a remix of Rapper’s Delight by Dan the Automator, who’s produced albums for Gorillaz, DJ Shadow and Kasabian. Paris-based agency, BETC Euro RSCG, are responsible for the campaign filmed at Pinewood Studios and used special effects to marry roller tricks with cute expressions that – guaranteed – will make you smile. “In the majority of countries in recent years our communication has been very fact-based,” said Michael Aidan, worldwide director of brand at Evian. “But consumers expect more from a big brand – emotion, dream. This is what we want to achieve, hence this breakaway and back to roots campaign.” Advertisement – article continues below » The ‘Live Young’ campaign to promote the r
The 60-second clip has broken on YouTube in six countries, including the UK, today and we can’t stop playing it. It features 96 babies busting some old skool hip hop grooves to a remix of Rapper’s Delight by Dan the Automator, who’s produced albums for Gorillaz, DJ Shadow and Kasabian. Paris-based agency, BETC Euro RSCG, are responsible for the campaign filmed at Pinewood Studios and used special effects to marry roller tricks with cute expressions that – guaranteed – will make you smile. “In the majority of countries in recent years our communication has been very fact-based,” said Michael Aidan, worldwide director of brand at Evian. “But consumers expect more from a big brand – emotion, dream.
