Where can I read about the history of Skippy peanut butter?
“Skippy” was first used as a trademark for peanut butter by the Rosefield Packing Co., Ltd., of Alameda, California, in 1933. Percy Crosby, creator of the “Skippy” comic strip, had the trademark invalidated in 1934, but Rosefield persisted after Crosby was committed to an insane asylum, and its successor companies, most recently Unilever, have been granted rights to the trademark over the objection of Crosby’s heirs. There has been much litigation on this point over the decades, some of which remains in progress. In early 2000s, Skippy has extended its brand by introducing Skippy Squeez’ It peanut butter tubes and Skippy Snack Bars. All Skippy peanut butter is now produced in Little Rock, Arkansas. Unilever stated that Skippy was not affected by the February 2007 salmonella outbreak that affected competing brands Peter Pan and Great Value. With the ongoing discussion about trans-fats and hydrogenated oils, Skippy released Skippy Natural which is advertised as being “100% Natural”, cont
