where can i learn how to do things like conduct keyword research, identify negative keywords, and optimize my landing pages?
While the WordStream User Guide mentioned above offers a lot of very thorough information on how to use the application, WordStream’s SEM Best Practices Guide offers a series of tutorials with tips and tricks for account optimization: • Conducting Keyword Research • Grouping Keywords • Managing Negative Keywords • Setting Up Ad Groups and Ad Campaigns • Creating Optimized Ad Text and Landing Pages