Where can I find the latest information on the Puma City visit to Boston?
It may be called Puma City, but the collection of 24 shipping containers, arranged into a multilevel retail store, bar, and event space, more closely resembles a set of giant building blocks than an actual metropolis. Showing off the space that he started conceptualizing more than two years ago, Antonio Bertone, Puma’s chief marketing officer, bounces around the 11,000-square-foot structure like a slightly hyperactive child proudly showing off his handiwork. The only differences are that these building blocks are 40 feet long and each one is 11 tons of reinforced, corrugated steel. Puma City is set up at Fan Pier, close to the Institute of Contemporary Art, for three weeks as part of the Volvo Ocean Race – a nine-month yacht race around the globe. At each stop of the race, sponsors such as Puma set up a small village of temporary buildings for racers and their support crew. Bertone, who is based in Boston at Puma’s worldwide headquarters, wanted to open up his pavilion to the public. T
A portable ‘city’ visits Fan Pier By Christopher Muther Globe Staff / April 23, 2009 It may be called Puma City, but the collection of 24 shipping containers, arranged into a multilevel retail store, bar, and event space, more closely resembles a set of giant building blocks than an actual metropolis. Showing off the space that he started conceptualizing more than two years ago, Antonio Bertone, Puma’s chief marketing officer, bounces around the 11,000-square-foot structure like a slightly hyperactive child proudly showing off his handiwork. The only differences are that these building blocks are 40 feet long and each one is 11 tons of reinforced, corrugated steel. “I’ve always had an obsession with containers,” Bertone said as he gave a tour of the space last week. “I thought rather than building a pavilion that you would have to pack into a container to ship around the world, let’s build a city out of containers.” Puma City is set up at Fan Pier, close to the Institute of Contemporar
