Where can I find more information about the psychology of visual perception and cognitive decision making?
To underpin an understanding of secondary imagery as used in advertising and art requires an understanding of psychological processes. The most important are those concerning perception but other areas of research including attention, memory, emotions and attributions are also relevant. Virtually any standard psychology textbook will contain basic introductory information on visual perception, and cognitive decision making. Attitudes and attributions are addressed in Social Psychology textbooks whilst emotions tend to be addressed by psychologists from a number of specialisms. The section of the Bibliography devoted to psychology lists a selection of recent titles in these subjects. The Psychology pages offer examples of visual illusions and other topics relevant to an apprectiation of semi-subliminal advertising.
