Where can I find Marketing dictionaries, encyclopedias, statistics, directories etc?
Specialist Marketing directories (such as D&B’s West Yorkshire Business Register, Europa, Key British Enterprises) can be found in the Quick Reference section (QREF) on Level 2 of Grove Library, along with European Marketing Data & Statistics and the Geoplan Postcode Marketing Directory Level 4 of Grove houses a Reference collection which includes things like back-runs of statistics, Marketing dictionaries, European information, Consumer Market Research Handbook, International Marketing Data and Statistics, UK Marketing Sourcebook and so on. Current editions of statistical information (such as Annual Abstract of Statistics / Employment in Europe / Regional Trends) can be requested at the Library Counter, where they are available for use in the library only.
