Where can I find information on activity motivated travel?
Travel Activities and Motivation Surveys (TAMS) help to identify existing and potential travel markets in North America. Survey results provide detailed information on Canadian and American travellers and including the following: traveller activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics, and media consumption patterns. These reports can be found in the Travel Motivations (TAMS) section. Other research reports and sector information can be found in the Research by Activity section which includes major sector research projects that Research & Planning, Tourism British Columbia has been involved in.
