Where can I find information about starting a new tradeshow?
For a step-by-step guide, access the web site for EXPO Magazine (http://www.expoweb.com); click on “Industry Resources” on the navigation bar; click on “back-issue archives” in the second paragraph; use the keyword search box (launching a new show) at the top of the screen, or click on “Administration” on the subject matrix. See “Launching New Shows” (April 1997).