Where can I change the settings for the advanced off-the-page analysis?
You can modify the settings for analyzing the advanced off-the-page parameters in the Optimization settings (File > Settings > Optimization > General). If ‘Backlinks Analysis’ is enabled, then Web CEO can count the presence of the keyword in the title, meta descriptions, body, and link texts on the referring page and/or the PR for linking sites (Google PageRank of the referring pages). You can also adjust the maximum number of backlinks to include. These options are enabled by default, as these parameters are important for in-depth analysis of factors influencing your website’s rankings.