Where are white papers going in the future?
For the near future, white papers will continue to be very popular with marketers and prospects. Over the longer term, many new formats for delivering information are being explored. For the kind of content usually included in a white paper, these new formats include presentations, audio (podcasts) and video (recorded webinars or vlogs). Others mediums on the horizon, including 3D immersive experiences and virtual trade shows. These will require different production methods and offer a more engaging experience for certain audiences. But it’s not useful to call these “white papers” since they are not delivered as text on paper. Those who call some other medium a “white paper” are likely trying to trade off the popularity and impact of these documents.
