Where are the respondents sourced from and how are they recruited?
exvo recruits all the panel members through telephonic screening process of the respondents. exvo has a dedicated team for recruiting the panel members for both the business and consumer segments. Unlike other research businesses, our recruitment is solely phone based and we use established and reputable contact database providers that are relevant for each country as a starting point; for example, D&B, Kompass, OneSource,BDMI, etc. Our sampling methodology is based on vertical market coverage, employee size coverage and regional coverage. For consumer research it is based on gender, age, education, ethnicity and other demographic parameters. Since our recruitment is entirely phone based, it ensures better profiling and screening and a direct contact with the members. This makes our recruitment process more personalized, therefore ensuring response rates above the industry average. Phone based recruitment also weeds out most of the non-serious members during the recruitment process, en
