Where are the openings for the palliative care message?
The key issue in designing ways to reach the target audience is to determine when and where the audience can best receive the message – not when and where we can best send it. Openings are the times, places and circumstances in which the audience is most receptive to the message. They may be the places where the audience is thinking about palliative care (or have a need for these services).
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- Where are the openings for the palliative care message?
