Where are the great online magazines?
Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world…. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites. The glossies just don’t yet see their online operations as separate businesses or profit centres. Online magazines are often just copies of their print parents, with very little extra value. Magazines jealously clutch on to their content, reluctant to put it online for fear of cannibalisation. Very few magazines have discernable online advertising strategies to sell their website either on its own or as a package with print. Online magazines in the lifestyle sector deal in sma
