Where Are Small And Medium-Sized E-businesses Going With CRM?
They enter your online store, browse through your products, check out your prices and select a product for their shopping cart. Now, they’re going back to look at more of your inventory. It looks very promising. It seems like your hard work has paid off. Your site looks good, it downloads quickly, navigation is easy, and customers are visiting. But wait. Where are they going? They’ve got products in their cart, ready to make that final order for ‘check-out’, and then no! It can’t be! They’re gone – a full cart abandoned. What just happened here? You’re an online merchant, but you’re also a consumer. So, you understand the reason customers usually leave a store is because they are either dissatisfied or not interested in what you have to offer. The challenge is determining the specific reasons behind their abandonment. The shopping experience is an individual experience dependent on the expectations and preferences of each of your customers. Customer relationship management (CRM) is a t
