Where are premium jeans trends going from here?
JR: Trends have a shorter life in America because when an item is a best seller or top seller in America, everyone chases to make it. That said, skinny and straight legs are not going anywhere and will remain fashion staples as they can be worn with many different accessorised looks. But, wider leg silhouettes such as bootcuts, flares and bell bottoms are coming back into the product mix. If I were to give you more than that, I’d be revealing our secrets and of course, I can’t do that! Imran Amed is Founder and Editor of The Business of Fashion CEO Talk is an ongoing series of discussions with fashion entrepreneurs and business leaders.
