Where and when did hair rebonding originate?
Hair rebonding is a Japanese innovation that started sometime in 1996. It makes use of the permanent waving chemical thio (in cream or lotion form) but instead of a curling iron or rollers, it uses a hair flat iron plus some other hair treatment chemicals. The technique consists of a chemical process and a thermal process or ironing with temperatures ranging from 140-200 degrees centigrade. Rebonding was initially introduced in the Philippines 3 or 4 years ago by a few salons and hairstylists who learned the technique abroad. Rebonding products were expensive then and the service, which was available in selected salons, cost between P5000 to P10,000. It took a local cosmetic company, Vybrance/Ahglow Professionnel, to popularize hair rebonding in the Philippines when it introduced in the market and to the salon industry the Ahglow Hairstrait Hair Rebonding System in October 2002. Consequently, Vybrance Hair Rebonding System was introduced July 2005. It is estimated that more than 400,00
