When you’re working on a song, what comes first, the melody or the lyrics?
S.H.: Both at the same time, no? P.T.: Sometimes. An idea could start with lyrics or it could start with a melody. It really depends. S.H.: We pretty much do it in all different ways. In the months leading up to the release of Voluspa, you guys got wrangled into the “iamamiwhoami” viral campaign. Could you comment on that whole thing? P.T.: We were talking about this the other day. We don’t really like getting caught up in stuff like that in general. So, we don’t really like talking about it. [Laughs] It’s so much fun though, right? So many people got caught up in that. It’s so fascinating to look at the range of artists that were pulled into it like Fever Ray, Christina Aguilera, Trent Reznor, Goldfrapp, you guys, among others. P.T.: It’s pretty surreal. But I think the coolest thing was reading comments on YouTube where people would say things like, “I stumbled on the Golden Filter through this campaign,” because no matter what those viral videos are ultimately intended for, it helps
