When writing an ad for BizBen what are the most important factors?
First you want to include as much possible information as possible (as much as confidentiality will allow provided that it is important) in your ad – talk about the history of the business, where its at now, and the potential in the future. Buyers also want to know about: lease factors, number of employees, geographic area, competitive factors, etc. We have found the advertisers who write a comprehensive ad are usually the ones who get the best response from the most number of motivated buyers.
