When will retailers let brands advertise on shopping bags?
Where can in-store messaging go as retailers continue to move towards clean store policies? Some day it could be the shopping bag. Retailers are letting other entities onto this prime out-of-store real estate. Pittsburgh-area Giant Eagle is now selling reusable bags for $2.99 sporting the logos of the Pittsburgh Steelers, Cleveland Browns, and Ohio State University. And on Oct 15, Whole Foods Market will sell a special-edition Sheryl Crow reusable shopping bag that will support the Natural Resources Defense Council’s “Simple Steps” program (see below). While not yet on the bag itself, manufacturers are also getting into the reusable bag game. For Earth Day, Stop & Shop gave away five reusable bags with the purchase of $15 in General Mills products. Meijer offered a free reusable shopping bag with a $10 purchase of Clorox Co.’s Burt’s Bees stuff. Kmart gave away a reusable bag with the purchase of two Clorox Green Works SKUs. And A&P offered a reusable Elizabeth Haub Foundation shopping
