When Will Jameson and Johnnie Walker Start Fighting?
Lately there have been more and more competitive campaigns. From Crispin’s Domino’s/SubWay brawl (which they call SubMart) to the now classic Mac vs. PC work from Chiat, aggressive campaigns have become more common — and more interesting. So, why haven’t the Irish/Scottish brown liquors jumped on the bandwagon? Above is a new spot for Jameson, an Irish whiskey that will light a fire in your belly. The spot comes from TBWA\Chiat\Day New York and tells the tale of an imperiled John Jameson who apparently fell off a ship once and was almost eaten by a giant squid. A recent BBH spot told the tale of Johnnie Walker, a Scottish whiskey you probably know best as “Johnnie black”. The spot told a story, via actor Robert Carlyle , who did one continuous take to complete the 5-minute piece. In it, he basically tells the entire story…
