When will brands start doing better on Facebook?
There are no brands in the top 10 games on Facebook now. CL: You’re exactly right. A lot of the hits are like FarmVille games. I’ve watched the iPhone market. Brands play a big role as businesses mature. With the iPhone, there are a lot of brands. As the merchandising becomes crowded, with so many apps on the AppStore, it’s hard to stand out. You’ll see that on the Facebook line-up. It becomes overwhelming for consumers to choose. As that matures, brands increase in value over time. That’s why Hasbro has done well on the iPhone. Facebook shows that people go with what their friends like. You can’t underestimate the value of a friend’s recommendation. That’s been the thing that drove the super fast rise of these games. You covet social acceptance. Facebook is digital word of mouth. As that saturates, brands will rise. That’s what we’re getting ready for. VB: A RockYou speaker at VentureBeat’s recent DiscoveryBeat conference said the company does 120 code releases a week. Are veteran vid
