When will Blu-ray players drop in price to become a mainstream product?
Glasgow: If you go back to when DVDs came into play, it took about three years until they got into price points of $299 to $399. I suspect it’s about the same thing here with Blu-ray. I think it’s going to take up to three years to get down to those price points, possibly a little longer. But I would assume it’s similar to DVD. We have some control over (the cost of the) components. There are a lot of components in that product. Once you get volumes up, you get yields up, and you get efficiencies up; the prices go down on the components. It sounds like you have a lot of questions in your mind over where the profit will come from to hit your financial goals. Are you going to try to decide where to do it over the next three months? Stringer: No, I only say three months because announcements come in three months. Every decision doesn’t take three months at Sony. It only seems like that. Actually, I know where I can get the money, and I have ideas where I can get the money. But we have to
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