When Will Accounting Firms Fully Embrace Social Media?
Accounting firms seem to be on the fence when it comes to social media. While the Big 4 recruiting teams (and non-Big 4 for that matter) are into it full force, we’re skeptical about the enthusiasm of the firms’ leadership, especially the operational leaders. To them blogs, Facebook, Twitter et al. is a way to waste time and has nothing to do with producing results. But now that Microsoft has announced that it will be including plug-ins for Outlook (sorry, firms on Lotus Notes), we wonder if the momentum behind social media will prove too much to ignore forever. There are some signs of acceptance including Stephen Chipman (still needs to make it public)and Jeremy Newman communicating through the blogosphere, the growth of social networking and, as we mentioned, recruiting. Eventually the firms will come around, but when? Our friendly HR expert, Dan Braddock thinks it won’t be long, “Facebook’s privacy settings are getting sophisticated quickly; someone can make their Facebook page look
