When were alcopops introduced?
Alcopops as we know them today appeared on the UK market in the summer of 1995. Two Dogs, already a success in Australia, was pipped to the post in Britain by Hooper’s Hooch, and Bacardi Breezers followed shortly. Naturally there’s nothing new about selling spirits ready-mixed at a substantial markup and with a great opportunity for branding: there are the once-trendy Taboo and Mirage or the American ‘wine coolers’ Bartles & Jaymes, all available in wine bars in the 1980s. (Remember wine bars?
