When tiles are marketed, and therefore displayed in showrooms, are they recommended for a specific application or area of use?
Although certain types of decorations appear to suggest certain settings (such as for bathrooms, balconies or kitchen floors) it is not true that tiles are designed and specified (either explicitly or implicitly) for any given application. Most tiles can be used in a variety of different areas with satisfactory results. For the vast majority of tiles, specifying just one application would be not only restrictive but also quite unjustified. On the other hand, it is false to assume that “any tile can be used in any area and for any application”. Each tile may be properly used only in areas where its technical characteristics are suitable for the relevant conditions of use and chemical, physical and mechanical stresses that the tile may have to endure. Thus, great care must be taken to choose the “right tile in the right place” to correctly match the technical characteristics of tiles with the expected stresses in the area of use.