When the Jackpot is big, why not offer several smaller prizes?
While most players would be happy to win a $1 Million or $2 Million Jackpot, our research has shown that the majority of players prefer to purchase lottery tickets for a chance to win a larger, “life-changing” Jackpot. In the past, we’ve offered Bonus draws in which several smaller Jackpot prizes were made available. These promotions were not as successful in generating increased sales as Bonus draws offering larger Jackpots. In fact, the lack of sales increase indicated little player interest in the multiple smaller Jackpots. Bigger Jackpots also generate excitement and lead to group play and more tickets sold. Because of this, large Jackpots often go to multiple winners, who each receive a more moderate prize. The largest lottery Jackpot ever offered in Canada – $54.3 Million on the October 26, 2005 LOTTO 6/49 draw – was won by a group of 17 co-workers in Alberta.
