When submitting photographs and graphics, what is the preferred format for optimal print reproduction?
Photographs and scans are always going to be Raster files. The best formats for these files are: TIFF, EPS and PSD. JPEGs are also common yet these are compressed files and some of the clarity in the picture is lost to save file size. The preferred formats for Graphic files are EPS, AI and PDF. These file formats support the Vector format. (little known factoid – a PDF file is actually a compressed native Adobe Illustrator file).
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