When should technology-enabled companies or business units think about improving strategic marketing skills and process?
By Participating in This Course, Your Team will be Able to: Select market segments that are motivated to fully deploy your technology and can strongly influence others to buy Reduce the time it takes for engineering and marketing to define and implement winning solutions for target market segments Create a structured voice of the customer (VoC) interaction with customers that allows them to articulate important unmet business and technical needs Identify the specific product, service, and relationship achievements necessary to deliver value to customers Define sales and marketing strategies to beat competition and grow profitably
