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When should I use Focus Groups versus Panel Groups to conduct consumer market research?

April 26, 2017conduct consumer focus groups market research versus

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When should I use Focus Groups versus Panel Groups to conduct consumer market research?

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– (entered Dec 1, 2006). A. — Focus Groups are used to measure consumer behavioral changes and are conducted within controlled environments with a small group of participants (10 to 12). Panel Groups are used to measure quantitative data and involve a much larger pool of participants (50 to 1,000+).