When sending multiple enewsletters, is it advisable to use the same email reply address on all of the enewsletters?
A separate reply-to address for each newsletter allows you to track replies and manage responses better. It’s not a requirement; however, a single address could be a problem if one newsletter generates more spam complaints and bounces than the others. Assuming you send all three newsletters from the same IP address, and each newsletter has its own mailing list, the “bad” list could trigger ISP filters that would either block all your newsletters or send them to recipients’ bulk folders. Examine your delivery reports, and review the messages in the reply mailbox for red flags. If you do go with a single reply address, remember these key elements: • Label the address with the purpose (“reply@”) and your company, brand or newsletter name. Example: reply@MyCompany.com. • Use an email account that multiple users can access instead of a personal account. You don’t want to deal with all the automated replies, such as out-of-office notices, that will flood in right after you hit “send.” • The
