When is the Right Time to Launch a New Journal?
Many journal publishers wrestle with the question of whether and when to add a new journal to their existing titles. Will there be enough subscribers, editors, and reviewers? Might folding new subject matter into an existing journal be a safer course of action? If the decision is to go ahead, should the new journal be e-only or should print delivery also be an option? What articulated policies do organizations have for vetting proposals for new journals? These questions and more will be discussed in a session that takes on added importance in a challenging economic environment. The session will be of interest to chief editors, managing editors, and anyone who sits on the governing Board or Council of a publishing Society or organization. Outsourcing Non-core Competency Editorial and Production Functions Tighter budgets, reduced time-to-market requirements, and escalating production costs are causing many journal offices to consider more creative and cost-effective methods of producing
